Claim or Register Your Yelp Business ProfileĬheck that your business isn’t already on Yelp before creating a new profile.
From setting up and optimizing your business profile on Yelp to managing your profile, here are six steps outlining how to use Yelp for business to maximize your return on investment.
The process of how to use Yelp for Business is easy and it’s free unless you choose to add paid options or advertising to extend your reach on the platform.
How To Use Yelp for Your Business in 6 Steps Yelp Costs by FeatureĬommission on sales at 30% for deals, 10% for gift certificates It will rank your page higher, but cost-per-click (CPC) ranges from about $5 to $10, so its CPC may be more expensive for your business’ keywords than PPC platforms like Google Ads. In addition to paid page upgrades, Yelp also offers PPC advising similar to Google Ads. However, to get the most from your company’s Yelp profile, you should invest in additional features and consider advertising your business on Yelp.įor example, for $1 per day, your business can add a call-to-action button or remove competitors’ ads from displaying on your page. It’s free to set up and manage a business profile on Yelp, making it an obvious choice for many small businesses. How Much It Costs to Use Yelp for Business From pay-per-click (PPC) advertising that puts a business’s listing at the top of Yelp’s results to a call-to-action button that makes it easy for consumers to request a quote or make a purchase, these audience-engaging features generate more sales for businesses using Yelp. Taking it a step further, businesses that use Yelp can take advantage of the platform’s marketing and advertising features. Millions of people visit Yelp from Google searches or directly, giving businesses a way to get found online without making a large investment in other local search engine optimization (SEO) services. Yelp has high domain authority, so listings can rank highly on Google for search queries a small business might struggle to rank for. Why Use Yelp for BusinessĬompanies often use Yelp to increase their business’s online visibility, build brand awareness, and in return, increase sales. Then, check the categories of the businesses that appear in the search results. To do this, visit and type keywords related to your business in the search bar. If you don’t see a main category that seems to fit your business, try searching Yelp for business services your company offers.
Here are nine main business types Yelp is right for: Every day, people publicly share thousands of opinions and ratings of local businesses, from restaurants and comedy clubs to pet grooming, contractors, and home cleaning services. With more than 130 million monthly users, using Yelp for business can be a very powerful―and even free―tool for local businesses that want to get found online. Yelp is one of the most-trusted online business directories when it comes to reviews. Visit Yelp What Type of Companies Should Use Yelp for Business To use Yelp for business for maximum results, build your free Yelp business profile, respond to all reviews and inquiries, and use enhanced features and ads to attract customers and grow sales. Its content helps other consumers find local businesses across a variety of categories, such as restaurants, bars, shopping, entertainment, contractors, and just about any other local service. Yelp is one of the largest user-generated review sites.